Have you ever gone into a grocery of convenience store where the shelves are bare and inventory is very low? The place looks empty and uninviting and not appealing to shop. There is a reason why many retailers focus on having abundance of inventory as this has been a best practice for many years. Our brains are wired where need to see abundance, variety, and witness scenarios where we can picture ourselves in an experience. This same philosophy exists for buying a home and there is strong research that supports this. We as humans are all about the experience and if we can vision our families in a space enjoying family time, then we have triggered the emotional part of our brain which is the Limbic System. Home staging can tap into potential buyers emotional decision making and when it does, the four measurable actions below will take place.
1. You Will Make More Money: A survey conducted by Coldwell Banker Real Estate Corp. discovered that staged homes are usually sold 6% above the asking price and spent less time in the market when compared to unstaged homes.
2. Your House Will Sell Faster: Well, according to a survey conducted by the National Association Realtors (NAR), the longer a property stays in the market, the lower the price it will attract.
3. You Will Get a Good Return on Your Investment: Another NAR survey reveals that a 1 – 3% investment on home staging yields 8 – 10% return, which is a good deal.
4. Your Online Photos Will Stand Out: A recently conducted NAR poll found out that 90% of potential home buyers start their property search on the internet. Staging your home increase the visibility of your property to potential buyers.
Tap into potential clients emotional decision-making process and stage all your homes and you will enjoy the fruits of your labor.